We try to call users people - because that is what they are after all. We interview and test with real people (both client and user groups) with the end output being documentation such as sitemaps, archetypes, flows and wireframes.

Wireframes are simply layouts of pages that provide guidance on structure. They are not styled but exist to create a solid framework we can use for design and content.

These outputs replace the original brief and serve as living documents that can be updated easily to reflect content and to test flow.